What I’ve Learned My First 2 Years in Internet Marketing
29 September 2008When first starting out in IM a couple of years ago, I was totally confused and experienced information overload daily. Warriors were talking about stuff way over my head and it often felt like making money online was something I could only dream about but would never achieve. But the longer I hung around the more things started to make sense. I’ve had many “aHah” moments, and still have them!
This is what I’ve learned in the past couple of years in IM:
To make money online, you must have a product to sell. It can be your own, or someone else’s product, and it can be a service that you provide, but you must have something to sell.
Your own website is a must, and you need to have some knowledge of HTML. Many will disagree with this, but I’ve found it essential. HTML is easy to learn; there are many free online courses and books in the public library that teach it. Although many people start out with free blogs, etc., that’s fine to get your feet wet but when you get really serious about IM, get your own website.
You need an autoresponder as soon as you can afford it to start building lists and keep your customers for future marketing campaigns. You’ll need squeeze pages for this, too, to get people to sign up. The best way to get people to sign up is by giving away free information, like a free ebook.
Learn how to turn a Word document into a PDF document so you can create your own products. This is a lot easier than it was 2 years ago, maybe because I discovered Open Office.
Set up one campaign after searching for a good niche and finding keywords, including long tail keywords. The campaign should have at minimum your website, a product or products to sell (remember, these don’t have to be your own, they can be affiliate products), a squeeze page to get people to sign up to your list, and a download page.
When you have one successful campaign going, start on another one. If your first campaign makes an average $200 a month, then you can build one after another until you reach your goal. The potential is unlimited!
Stick with something until it is completed, and don’t let yourself get distracted while reading posts here, and elsewhere. It’s good to set aside some downtime to browse and learn, just be careful, or you’ll end up spending your entire day browsing and getting nothing accomplished.
Write articles every day, and do other marketing every day. You can have great products and a wonderful campaign set up, but if you have no one going to your website or squeeze page, you’ll sell nothing and make no money.
Accept the fact that you’ll never know everything there is to know about IM. Nobody else does either. Those who try to learn everything before getting started often never take action because trying to learn everything becomes overwhelming.
Just get started with what you know and go from there! It’s okay to make mistakes; some of my mistakes have been the best teachers.
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